Servicing Tires With 18-In.-Plus Rims
Brake Pad Confusion: What Is The Best Brake Pad?
ADAS Calibration - Myths and Operation
How To Answer Customer Ride Control Questions
Servicing Tires With 18-In.-Plus Rims
Brake Pad Confusion: What Is The Best Brake Pad?
ADAS Calibration - Myths and Operation
How To Answer Customer Ride Control Questions
Sponsored By BCA Bearings by NTN
Sponsored By Carter Fuel Systems
Rotating Electrical: Solving the “No Problem Found” (NPF) Return
Alternators have historically been one of the highest returned “No Problem Found” parts in our industry. For shop owners, this means reduced efficiency, unnecessary operating costs, and reduced customer satisfaction. This webinar will discuss how you can avoid the unneeded parts returns and more accurately diagnose today’s charging systems.
Join us as we cover:
Speakers Randy Briggs, Carquest Technical Institute, Research and Development Manager Brian Sexton, Automotive Technical Writer, Babcox Media
The July issue includes technical and management content and is free to download and read.
Presenting your customer with inspection results and benefits of replacement will help sell the job.
The reality is that if you can master some very general skills, ADAS is not rocket science.
Brake & Front End serves repair shops conducting a high volume of undercar repairs by providing application-specific technical information and solutions to address emerging trends in the undercar repair segment. By subscribing, you’ll receive the ShopOwner digital edition magazine (12 times/year) featuring articles from Brake & Front End and the Brake & Front End eNewsletter (twice weekly). Access to digital editions, contests, news, and more are ready for you today!
Brake & Front End serves repair shops conducting a high volume of undercar repairs by providing application-specific technical information and solutions to address emerging trends in the undercar repair segment. By subscribing, you’ll receive the ShopOwner digital edition magazine (12 times/year) featuring articles from Brake & Front End and the Brake & Front End eNewsletter (twice weekly). Access to digital editions, contests, news, and more are ready for you today!
ByBrake and Front End Staff on Aug 19, 2022
ByBrake and Front End Staff on Aug 12, 2022
Auto Pros on the Road puts the Babcox Media into shops across the USA. This episode is sponsored by FRAM.
Don’t settle for “almost” - it matters where the engine is manufactured or remanufactured. Sponsored by ACDelco.
GM transmissions and transfer cases are unique to each individual vehicle. This video is sponsored by ACDelco.
Don’t settle for “almost” - it matters where the engine is manufactured or remanufactured. Sponsored by ACDelco.
Click here to view past issues.
It’s important your shop partners with brands your customers recognize. This video is sponsored by Purolator.
CC:AdvertisementAccording to marketing surveys, it takes five to seven impressions to build brand awareness with consumers. Of those consumers, 59% said they would prefer to buy from brands they trust. How do you leverage this to sell a cabin air filter? Simple. Partner with brands your customers recognize. I have a story for you. Back in the 1990s, a chemist, who was a smoker, came up with a concoction. When sprayed, it eliminated the cigarette smell. It was so good his wife thought he quit smoking. After testing and research, the product Febreze hit the shelves. Over the next 25 years, the Febreze brand has made billions of consumer impressions.AdvertisementHow does this help you sell cabin filters? Simple. Branding. When you are presenting the customer with the estimate for repairs and maintenance, you have a minimal amount of time to get approval. In many focus groups, they found that most consumers take less than seven seconds to decide about a product or service. Cabin air filters as a product category lack strong awareness among consumers, especially women. Pairing a superior filtration brand like PurolatorBOSS with a powerhouse consumer brand of Febreze gives your customer a compelling reason to buy. PurolatorBOSS Premium cabin air filters with Febreze freshness gives you a product that not only has a positive brand image but offers significant benefits to your customers.Advertisement These cabin air filters are designed with triple-layer protection. This powerful combination blocks and controls odors while, at the same time, filters virus aerosols, a critical benefit in today’s health-conscious environment. The filter captures up to 99% of fine dust particles, inert allergens, and pollen, as well as preventing mold and bacteria growth on the filter. It doesn’t take a marketing genius to see that these filters are easy to sell to customers who, on average, spend more than 300 hours a year inside their vehicles. Having the PurolatorBOSS Premium cabin air filter with Febreze freshness in your arsenal can go a long way in gaining consumer approval for the replacement while leveraging billions of positive impressions.Advertisement This video is sponsored by Purolator.
According to marketing surveys, it takes five to seven impressions to build brand awareness with consumers. Of those consumers, 59% said they would prefer to buy from brands they trust. How do you leverage this to sell a cabin air filter? Simple. Partner with brands your customers recognize.
I have a story for you. Back in the 1990s, a chemist, who was a smoker, came up with a concoction. When sprayed, it eliminated the cigarette smell. It was so good his wife thought he quit smoking. After testing and research, the product Febreze hit the shelves. Over the next 25 years, the Febreze brand has made billions of consumer impressions.
How does this help you sell cabin filters? Simple. Branding. When you are presenting the customer with the estimate for repairs and maintenance, you have a minimal amount of time to get approval. In many focus groups, they found that most consumers take less than seven seconds to decide about a product or service. Cabin air filters as a product category lack strong awareness among consumers, especially women.
Pairing a superior filtration brand like PurolatorBOSS with a powerhouse consumer brand of Febreze gives your customer a compelling reason to buy. PurolatorBOSS Premium cabin air filters with Febreze freshness gives you a product that not only has a positive brand image but offers significant benefits to your customers.
These cabin air filters are designed with triple-layer protection. This powerful combination blocks and controls odors while, at the same time, filters virus aerosols, a critical benefit in today’s health-conscious environment. The filter captures up to 99% of fine dust particles, inert allergens, and pollen, as well as preventing mold and bacteria growth on the filter. It doesn’t take a marketing genius to see that these filters are easy to sell to customers who, on average, spend more than 300 hours a year inside their vehicles. Having the PurolatorBOSS Premium cabin air filter with Febreze freshness in your arsenal can go a long way in gaining consumer approval for the replacement while leveraging billions of positive impressions.
This video is sponsored by Purolator.
Video: How To Use Evaporator & Heater Foam Cleaners (VIDEO)
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Technical Resources for diagnosing and servicing undercar components